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Michael Aaron

What in the world has happened to my Q?

Changing Hearts, Changing Lives? How about changing everything you know about QSaltLake?

This has been an incredible few months at Q Towers. We had our 8th anniversary, put out our Fabby Awards issue, sold and distributed our phone directory, now called Gay Salt Lake Directory and produced our annual Utah Pride Guide, which you are now holding in your hands. Obviously not just any Pride Guide, but a whole new look-and-feel and a whole new attitude.

Earlier this year I put a call out to the crew: if we were to start in this business all over again, today, what would it look like. Forget what we’ve been doing. Forget what anyone else is doing. What are today’s realities, today’s market, today’s community needs? Nothing was sacred, including our name. (Though my tongue-firmly-planted-in-cheek suggestion of changing our name to Fagazine didn’t fly too well on Facebook or Twitter.)

What you have in your hands is the beginning of our reinvention. Our new size, our new attitude, our new look and feel. Next issue, due out toward the end of June, will be our next step.

We have asked some new and exciting writers to come on board with content we haven’t yet tapped into. You will definitely find something – many things – to read in every issue of the new QSaltLake Magazine. We want to leave a bit of surprise to keep you intrigued, but here are some things we guarantee you will see: a wider variety of articles and columns, more edgy content, more sexy content.

For those who actually read entire articles, you will also find more thoughtful, in-depth articles.

What about everyday, breaking news? We know you get most of it online and we will be focusing a ton of resources to our ever-growing online presence. We know you already use our websites, as our ratings are twice that of any and all web sites directed to Utah’s gay, lesbian, bisexual, transgender and ally community – combined.

We are in the process of combining our many websites into a single mega site: all your news, entertainment, nightlife, and gay-friendly businesses in one stop. Think of us as your Utah Gaygle.

Want today’s news? GaySaltLake.com. Need to find a florist or doctor or landscape specialist? GaySaltLake.com. Want to know what’s going on this weekend? GaySaltLake.com. Need a new roommate or a new place to live? Place an ad on GaySaltLake.com. It’s free.

Upset that we chose GaySaltLake.com? You may go to GayLesbianBisexualTransgenderSaltLake.com. Try it! It works.

I wrote in August that QSaltLake was in financial trouble. In the last nine months, we revamped our sales team, tightened some overhead costs and came up with over a dozen ideas to bring in cash flow. Some we just didn’t have the personnel to make happen. Some are still on the back burner, ready to come forward. Others just never caught hold. While we are not out of the woods yet, I believe we are pointed in the right direction.

I can also announce that beginning with our next issue, we will be published as part of a nonprofit organization. Yes, you may now feel free to donate cash, goods or time and have that warm fuzzy feeling (and potential tax break) for doing so. We are bringing on interns and volunteers alike. By helping us, you help this community grow and become more informed.

What hasn’t changed in all of this is our core mission: to inform, educate and entertain our community with integrity, accuracy and gaiety.

I’m excited about our new direction and focus. I believe these changes will help us grow in leaps and bounds to become an even greater asset to our community. With your help, we can get there.

I hope you enjoy our first step and I hope you will seek out our next. Take a ride with us, join our team. Evangelize for us. As we grow, so does our community. And so do you.

Thanks for being part of QSaltLake. Oh, and Happy Pride!

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About the author

Michael Aaron

Michael Aaron is the editor and publisher of QSaltLake. He has been active in Utah's gay and lesbian community since the early 80s and published two publications then and in the 90s.

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